User blog comment:Moriganise/Let's Take It Easy On Free Players/@comment-14687756-20131007205314/@comment-10259858-20131010025726

what company needs is maxing the profit within law and taking stockholder (those that have a large sum of shares for that company)

and agg have their own market target, and therefore, zynga try to grab as much profit as possible

providing EG or some easy to grab nice cards seems to be a way for zynga to give chance for outside target market to keep playing the game, but of course, seeing thatcompany need to maximizing the profit, they will push such event to minimum